Ever noticed how some words just make you want to get up and do something spontaneously? You’re snuggled under your favorite couch blanket watching HBO, and without warning or intent, Burger King has you heading to the drive-thru at 11pm for a Whopper. We’ve all been there, at least before DoorDash showed up.
Your late-night trip to the drive-thru is no accident. It’s the result of a smart strategy, audience alignment, and some good ol’ fashioned human touch (maybe taking slight advantage of human psychology along the way).
The point is that your brand or business can do the same thing any burger-flipping tycoon can, and that’s where I come in with the assist. My work at WordAgents and Monkeybox Media has helped clients see their organic traffic soar, with many hitting 2X MRR within just six months of project initiation. Those results weren’t because I used secret SEO tricks, but because we focused on what actually matters to readers and search systems.
I blend tried-and-true SEO tactics with an approach that helps modern AI discovery systems and humans understand your message. While others chase algorithm updates, I’m making sure your content remains discoverable, readable, and fundamentally useful—no matter how the digital winds shift.
Services
Growth Strategy
The roadmap that turns your content chaos into organic growth—because hoping for visibility isn’t a strategy.
Blog Writing
Words that work harder than your morning coffee—turning topics into traffic and readers into raving fans.
Landing Pages
The art of turning clicks into customers with headlines that sink the hook and copy that closes the deal.
Email Newsletters
Inbox gold that folks actually want to open—because nobody needs another “Hope this finds you well.”
Website Copy
Your digital storefront deserves more than “we’re the best”—let’s give visitors a reason to stick around.
Social Media Content
Scroll-stopping posts that turn lurkers into likes, shares, and loyal followers across all platforms.
Frequently Asked Questions
Do you use AI tools in your work?
Yes, and I’m not hiding it! In today’s content world, AI is here to stay, so I’ve learned to get along with the robots. There’s a place for AI in my process and a place where AI gets left out of it. AI is fantastic for helping me organize ideas, brainstorm content gaps, create loose outlines, and speed up research. But when it comes to strategy, brand voice, and that human touch that makes content actually connect with people? That’s all me.
What’s your policy on AI detectors?
I don’t adhere to any AI detector scores because, frankly, they’re unreliable. Most companies have a vested interest in scoring content as AI-generated because they offer their own AI services that they claim can “beat any detector.” It’s a bit of a racket, honestly. Plus, AI is trained on content from me and writers like me around the world, so there’s bound to be overlap in how we structure sentences and express ideas. Good content is good content, regardless of what tools helped bring it to life.
How do you maintain authenticity when using AI?
AI is my research assistant and brainstorming buddy, not my ghostwriter. I use it to get unstuck, explore angles I might not have considered, and organize my thoughts. But every piece of content that goes out under my name reflects my expertise, perspective, and voice. Think of it like using spell-check—it’s a tool that makes the process smoother, but the ideas and insights are genuinely mine.
What frameworks do you use for content strategy?
I’m a big fan of the topical cluster model, especially for SEO-focused projects. But I don’t believe in one-size-fits-all solutions. Depending on your goals and audience, I might also use content pillars, the buyer’s journey framework, or jobs-to-be-done methodology. The key is matching the right approach to your specific needs and business objectives.
Is SEO still important in 2025 and beyond?
SEO isn’t dead, but it’s definitely evolved. Traditional keyword stuffing and link schemes? Those days are over. Now it’s about creating genuinely helpful content that answers real questions. Plus, I’m keeping a close eye on AI platforms like ChatGPT, Claude, and Perplexity—optimizing content to be discoverable and recommended by these tools is becoming just as important as ranking on Google.
How do you handle different brand voices?
Every brand has a personality, and my job is to become fluent in yours. I spend time understanding your audience, values, and communication style before writing a single word. Whether you’re buttoned-up B2B or quirky DTC, I adapt my approach while keeping the content strategically sound and results-focused.
What information do you need to get started?
The more context, the better! I love learning about your business goals, target audience, current content challenges, and what success looks like for you. If you have existing brand guidelines, competitor examples you love (or hate), and access to your analytics, that’s gold. But don’t worry if you’re starting from scratch—part of my job is helping you figure out what you don’t know yet.
What makes your approach different?
I don’t believe in cookie-cutter solutions or industry jargon that sounds impressive but doesn’t drive results. My approach is rooted in understanding your actual business needs and audience behavior, not just following the latest content marketing trend. Plus, I’m transparent about my process, realistic about timelines, and committed to work that actually moves the needle for your business.
How do you measure content success?
It depends on your goals, but I look beyond vanity metrics like page views. I focus on engagement metrics (time on page, scroll depth, comments), conversion indicators (email signups, demo requests, sales), and business impact (lead quality, customer retention). The best content drives action, not just traffic.
Our Working Relationship
I operate on a monthly retainer basis, with fees determined by your specific needs and deliverables. The retainer model ensures consistent quality and attention while providing predictable budgeting.
My clients appreciate this approach because it creates:
- Reliable access to expertise without hiring full-time staff
- Consistent content quality and strategy alignment
- Flexibility to adjust priorities as business needs evolve
- Clear communication and regular progress updates
Your Brand Has a Story To Tell.
Make sure your audience can hear it.