10 Powerful Marketing Campaign Ideas for Small Business

It’s hard to tread fresh ground or develop unique marketing campaign ideas for small business when it seems there’s no originality left to uncover–haven’t people tried everything already? Often, this means amateur marketers will aim for “shock content,” which brings up feelings of frustration, annoyance, and even disgust in consumers. This type of incredulous approachContinue reading “10 Powerful Marketing Campaign Ideas for Small Business”

How To Conduct Competitor Analysis in Marketing Campaigns

When you’re launching your marketing campaign, it’s absolutely vital to get a feel for the competition. Competitor analysis in marketing can make all the difference in the success of your brand by letting you know what your competition is offering, what customers are looking for in services like yours, and how you can stand outContinue reading “How To Conduct Competitor Analysis in Marketing Campaigns”