Business 101: How Do You Identify Your Target Audience?

Identifying your target audience lays the foundation for a successful marketing strategy. If you get your target audience wrong, the rest of your marketing strategy becomes futile and will lead to very few, if any, customers. But how do you identify your target audience? Understanding your target audience helps you create successful campaigns and developContinue reading “Business 101: How Do You Identify Your Target Audience?”

50 Worthwhile Content Ideas for Craft Business Blogs

Creative owners of craft business blogs will likely tell you it’s an awarding endeavor. Technology, social media, and other resources have significantly impacted small business owners in the past ten years, especially in the craft industry. There are thousands of niche crafts. It’s possible you include all things crafty in your blog, or maybe youContinue reading “50 Worthwhile Content Ideas for Craft Business Blogs”

73 Blog Ideas for HVAC Business Owners

Amidst all the air conditioning fixes and furnace maintenance jobs, you may wonder if incorporating a blog into your HVAC business marketing strategy is worth the effort. Do you want to increase your organic search traffic in search engines or display your authority in the industry? If so, you may consider building an online presenceContinue reading “73 Blog Ideas for HVAC Business Owners”

51 Blog Ideas for Landscaping Business Owners

Are you considering adding a blog to your marketing efforts to help boost business and expand your customer base? Generating a list of blog ideas for a landscaping business is a great way to engage more homeowners in your community while offering your expertise in the industry. The problem is you don’t know where toContinue reading “51 Blog Ideas for Landscaping Business Owners”