Business 101: How Do You Identify Your Target Audience?

Identifying your target audience lays the foundation for a successful marketing strategy. If you get your target audience wrong, the rest of your marketing strategy becomes futile and will lead to very few, if any, customers. But how do you identify your target audience? Understanding your target audience helps you create successful campaigns and developContinue reading “Business 101: How Do You Identify Your Target Audience?”

Compelling Content Creation for Business [Beginner’s Guide]

Content creation for business has become a core principle in most marketing strategies. It’s estimated that 46% of companies increased their content creation spending this year. It’s a growing trend as digital marketing continues to outgrow traditional marketing strategies. Creating compelling content for your business requires a deep understanding of your audience. With skillful learning,Continue reading “Compelling Content Creation for Business [Beginner’s Guide]”

How To Conduct Competitor Analysis in Marketing Campaigns

When you’re launching your marketing campaign, it’s absolutely vital to get a feel for the competition. Competitor analysis in marketing can make all the difference in the success of your brand by letting you know what your competition is offering, what customers are looking for in services like yours, and how you can stand outContinue reading “How To Conduct Competitor Analysis in Marketing Campaigns”

What Is the Intent of Black Hat SEO Tactics? (Good or Bad?)

Have you ever visited a website that felt slightly “off?”Has any particular site made your overall browsing experience extremely frustrating? Perhaps you couldn’t put your finger on why or what but knew something wasn’t right. It’s possible that the website you’re browsing is using black hat SEO tactics. But if these websites are so frustrating forContinue reading “What Is the Intent of Black Hat SEO Tactics? (Good or Bad?)”

Grasping Fundamental SEO Terminologies (A Beginners Guide)

The internet connects people and information more than ever. Whether you’re reading breaking news, staying in touch with college roommates, or streaming entertainment, virtually everyone is plugged in. So, understanding fundamental SEO terminologies is becoming increasingly essential to your online marketing efforts. Enhancing your small business’s online presence takes more effort than slapping together aContinue reading “Grasping Fundamental SEO Terminologies (A Beginners Guide)”

50 Worthwhile Content Ideas for Craft Business Blogs

Creative owners of craft business blogs will likely tell you it’s an awarding endeavor. Technology, social media, and other resources have significantly impacted small business owners in the past ten years, especially in the craft industry. There are thousands of niche crafts. It’s possible you include all things crafty in your blog, or maybe youContinue reading “50 Worthwhile Content Ideas for Craft Business Blogs”

The Importance of Quality Link Building on Your Company Blog

Your company’s reach online through basic search engine optimization can yield seemingly limitless results. However, anywhere you find an opportunity, there will be competition. The importance of quality link building is essential to a successful SEO campaign. Employing this tactic boosts your ability to outrank the competition in organic search results. It also helps reach your targetContinue reading “The Importance of Quality Link Building on Your Company Blog”

Forming an Online Marketing Sales Funnel [Beginner’s Guide]

What if there were a tool to help you spend less time cultivating online sales leads and more time running your business? Better yet, what about finally achieving a healthy work-life balance and increasing online sales revenue? Forming an online marketing sales funnel is an effective way to smoothly and naturally convert leads into sales.Continue reading “Forming an Online Marketing Sales Funnel [Beginner’s Guide]”

A Guide To Setting Your Social Media Marketing Initiatives

Putting your business out there for the world to see can be intimidating, but to be successful, you’ll need to connect with your target audience effectively. Social media is the best way to do this, and setting your social media marketing initiatives is an essential part of that process. But where do you begin?  ThereContinue reading “A Guide To Setting Your Social Media Marketing Initiatives”

How Digital Marketing Helps To Improve Sales

David Ogilvy, the father of 20th-century advertising, once quipped, “if it doesn’t sell, it isn’t creative.” This same lesson can be applied to digital marketing today. Creativity strikes at the core of digital marketing and is the biggest challenge for small and big businesses when trying to generate sales. Put simply: digital marketing helps to improveContinue reading “How Digital Marketing Helps To Improve Sales”