Content creation for business has become a core principle in most marketing strategies. It’s estimated that 46% of companies increased their content creation spending this year. It’s a growing trend as digital marketing continues to outgrow traditional marketing strategies.
Creating compelling content for your business requires a deep understanding of your audience. With skillful learning, you can create content that will boost your search presence, increase social shares, and drive up sales.
This post will help you navigate the business content creation process to begin offering your target audience high-quality content. Then, we’ll break down the four primary content types and discuss how each is integral to your overall marketing strategy. Are you ready to learn all about content creation?
What Is Content Creation?
Content is creating a blog, infographic, video, podcast, or other media using information generated from topic ideas.
Content creation for business is using any form of content in conjunction with a tailored process to develop topics based on your buyer personas. This content can be consumed in many ways, including:
- Blog posts
- Landing pages
- Visual aids such as infographics and topic-related pictures
- Podcast shows
Creating good content takes time, but it’s entirely worth it when paired with a strong marketing strategy. Around 81% of companies agreed that pairing high-quality content creation with smart marketing was an effective business strategy in 2021, up 9% from 2020.
So, let’s look at some benefits of content creation for business when paired with the proper marketing strategies.
What Are the Benefits of Content Creation for Business Marketing Strategies?
Content creation is a pillar of most marketing strategies. Around 73% of companies have a structured content marketing strategy to assist with traffic and sales.
Therefore, developing a content creation system for your business will help with its scalability and increase your outreach to your target audience.
Both help to boost revenue by generating more high-quality leads that turn into paying customers. It also helps your business build authority within your industry, spreading your brand and message.
Content Helps with Your Business’s Scalability
Scaling your business takes time and effort. However, a good content marketing strategy can help boost your traffic. For example, a company that blogs gets around 55% more site traffic.
Content marketing also reduces traditional marketing costs by 62% and increases revenue by bringing in three times as many leads. This means more revenue, which translates to a more successful scaling strategy.
Different Content Types Benefit Your Target Audience
Creating different forms of content is called content diversification. This process helps your business provide customers with relevant insights into your company in various formats. This allows you to reach new markets.
Different content channels offer you an opportunity to capture a new audience. Short, concise tweets draw a different audience than curated video content.
Knowing what types of content your target audience prefers will help you choose where to focus your content creation for your business.
4 Primary Types of Content Creation for Business Success
When you plan your content creation strategy for your business, you want to optimize success by producing content that resonates with your audience. This (usually) happens in one of four ways:
- Written Content
- Imagery & Graphics
- Audio Content
- Video Content
Which ones you choose will depend heavily on demographics, what type of product you sell, your target audience, and many other factors. Researching these key points is essential to a successful content creation process.
Written content is essential, whether it’s your home page or your blog. All pages should read smoothly and translate your brand’s voice. This includes your:
- Home Page
- About Us
- Contact Information
- Products or Sales Page
Spend extra time on your ‘About Us’ page. Around 52% of respondents in a study showed it was the first page they visited when landing on a company’s website.
Blogs are where most of your content creation efforts will be spent. You need relevant content for your target audience to help educate them on their problems and provide adequate solutions with and without your product.
Failing to blog is leaving money on the table. Businesses that spend time producing blogs see a 67% monthly increase in leads.
Content creation strategies help to manage your short- and long-term content efforts. The most reliable methods include:
- Search engine optimization (SEO) techniques.
- Guest blogging for popular, relevant websites.
- Accepting reputable guest bloggers to write for your website.
SEO is vital to the process because it ensures that search engines rank your content well over time. Search engines account for over 50% of your web traffic, so catering to them is essential by using keywords, internal backlinking, getting backlinks, proper formatting, and more.
It’s still even more important to cater to your reader. Don’t sacrifice the quality of your content by trying to over-optimize your content. Content that both drives and retains traffic is most important.
Remember, a blog takes time. A content creation for business process takes between 3-6 months to start getting traction and 6-12 months before really taking off. While it is a slow process, it is a valuable long-term marketing strategy for scaling your business.
Imagery & Graphics
Imagery and graphics play an essential role in your content creation strategy. You’ll likely use these in two ways for your content creation process:
Pictures used throughout your written content is important. It helps break up the white space so that your readers stay interested in your content. Careful selection must be taken on what pictures to post and where to post them.
Random pictures that don’t make sense with the content won’t land well with your readers. Use relevant images, screenshots, or infographics.
Infographics help deliver important information to your readers shortly and concisely. It includes only the most essential data so readers can quickly skim it and get the necessary information.
Social sharing is one of the most important benefits of creating infographics. Since the information is in a picture, it is easier for your audience to share it on Twitter, Facebook, and LinkedIn.
The more an infographic is shared, the more traffic it brings to your website. This spreads your target audience and generates more leads.
Audio content has exploded throughout the years. Over 209 million Americans will listen to online audio monthly in 2022, up 5% from the previous year. This is becoming a more explored option, as people are generating huge revenues in recent years from it.
Audio content is any piece of content consumed through listening. The most common forms of audio used for content creation for business include:
- Social Media Audio
Content marketing strategies look at a way to get readers and leads on your website. Therefore, podcasts have become a new popular means to deliver a message.
Podcasts have become increasingly popular over the years. Businesses are investing more in podcast advertisements, with 18% planning to use them as part of their marketing strategy.
Creating content for a podcast requires you to be concise with your message. Remember your target audience, know your brand voice, and understand what message you’re trying to deliver.
Most podcast ads are anywhere between 16 to 30 seconds long, depending on the podcast show. This gives you enough time to deliver a memorable message about your business and generate interest from listeners.
Choose podcasts related to your niche if you intend to use podcast advertising for your business. For example, your ad will resonate better with fitness podcast listeners than a business podcast if you sell fitness products.
Audiobooks are another effective method for companies with long training manuals, eBooks, or other long-formed reading material.
With a busy schedule, most people can’t sit down and read content for hours. However, most can make time to listen to content between and during daily activities such as going to work, running, or during a work break.
Audiobooks help deliver your written content to customers that are otherwise interested in your long-form content but can’t manage the time to read it.
Video content is any media recorded with video. There are several ways you can use it in your content creation strategy, including:
- Live Action Videos
- Video Ads
- Screencast Videos
- Live Action Screencast
- Live Streaming
Video content has grown throughout the years, with 86% of companies using it as a marketing tool. It can be used in various ways to increase your business’s online presence, increase consumer confidence, and generate more substantial leads.
Additionally, live-action videos help deliver more information to your customers and introduce them to your brand. Around 54% of customers who support your brand want to see more video content.
The essential videos that fall within this category are:
- Tutorial videos
- Welcome videos
- About us videos
- Sales video
- Training video
These should be as professional as possible. So, ensure you have the budget necessary to get all the proper equipment and hire the right scriptwriters to help.
Content creation for business requires a skillful approach to get the most value from it. With the right content marketing strategy in place, it can quickly scale your business.
Did you find this article helpful? What content creation ideas have worked for you? Have any approaches worked less effectively? Let me know what you think makes for compelling content creation for business in the comments section!
Premium quality content matters. If you want to create high-quality blogs for your business, reach out today! I offer premium content that can help.