Excellent! You have analyzed the data, crunched the numbers, and concluded that a blog is undoubtedly a terrific strategy to enhance your ever-expanding business. Now that we know how beneficial it can be, let’s be sure to avoid the pitfalls and maximize effectiveness. Where do you go from here? It sounds like you need a game plan before even beginning to contemplate wrestling the blank page.
Develop A Game Plan And Stick To It
You would be hard-pressed to stumble upon a football team that enters into Sunday’s big game without a direction or a clue as to what their approach is going to be. The same concept pertains to your organization’s blog. The ability to differentiate yourself from others in your industry and win customers will depend on how well you prepare and position yourself. Incorporating content into your website that is haphazard or confusing defeats the purpose, and you would be better off not having it at all. So, if you run an HVAC company, it’s probably wise to develop a blog that revolves around seasonal tips for homeowners or how to know when it’s time to tune up the air conditioning unit. Your niche would consist of all things heating and cooling – from the obvious to the obscure. It may be worth your while to hire a content writer to supply all this for you. You will likely enjoy a decent return on investment. You can discuss or brainstorm topics you want to explore and create a regular posting schedule. Consistency is necessary for success!
Why Be Consistent?
It’s a generally good practice in any forum of life to follow through once you commit to something. Not only does it provide you with a personal sense of satisfaction and accomplishment, but it indicates to others your value of commitment and perseverance. People would never hire you if you had a reputation for only finishing half the job, so ensure the productive attitude you portray is uniform throughout all aspects of what you represent, both personally and professionally. Plus, it’s nice to know your customers or readers will constantly be on the lookout for your latest and greatest article. Don’t let them down by neglecting to stay fresh or, even worse, becoming sporadic.
Advertising And Promotion
This one is simple. Strive to promote your content without your content specifically promoting you. Huh? Chris! I thought you said this one was simple. Okay, let me paint you a picture. How ruffled do you get when your favorite television show, at the peak of its suspense, catapults you right into a commercial break? Not only are you left hanging, but the audacity of some tycoon car company trying to sell you on their latest model completely takes you out of the moment. Bottom line – nobody likes a hard sell. Similarly, the article you post on your blog should be interesting, intriguing, engaging, and enlightening – without commercial interruption. The fact that your company is the one sharing this information is the extent of the self-promotion. So, the next time Sally’s sink backs up, she’ll remember that article she read on your website, and boom, your phone will be ringing. You do want the content out there via social media, email blasts, etc. You don’t want the content itself to be about promoting your particular business. Make sense? Good.
Avoid Long, Monotonous, Drawn Out, Over Extended, Eternally Dreadful, Lengthy, Overwhelmingly Wordy, Dragged Out Text Boxes (with no pretty pictures)
It’s best to keep it simple, fun, informative, and engaging. We’re all a bit childish, although some are more willing to embrace it than others, and images easily steal our ever-fleeting attention spans. Use them. It’s perfectly appropriate to compliment your reasonably lengthened text boxes with pretty pictures. Do everyone a favor and break up your text with subheadings as well – sort of like I have done in this very article. Almost nobody has the desire to deep dive, and we’re not writing a thesis here. Johnny Tubesteaks just wants a little entertainment while he learns about how his bathroom soap was made. So, let the people come up for air.
Be Grammatically Correct and Spell Words Rite
Did you catch the mistake? Yes, most people will notice if your message is sloppy and full of misspelled words. Your article should not be on the same playing field as a text message to your buddy Bob; it’s a part of your professional brand. You can be fun, light, and breezy without appearing as though you are less intelligent than a fifth-grader (no offense to fifth-graders). Plus, nowadays, there is no excuse for this besides laziness. With spell check and grammar software readily available, you should have no problems in this department. Yet again, sloppy work is vastly spread out across the web like a contagious virus. Try not to catch the sickness. Hopefully, I proofread this article so as not to eat my own words.
These are just a few things to consider as you and your business enter into the realm of the blogosphere. Of course, in my humble and most likely biased opinion, hiring a content writer is worth its weight and a wise investment. In the long run, you’re busy running the business, so letting a content writer handle the writing and posting is a savvy move. The best owners and managers successfully delegate tasks to keep the well-oiled machine running. Writing is an excellent task to be commissioned, especially if you don’t necessarily have the writing chops to back it up.